Lead auto-response rules
Key Takeaway
A lead auto-response rule emails the prospect who submitted a lead through a Web-to-Lead form. Salesforce checks the rule entries in order and sends the email template of the first rule entry the lead matches.
A lead auto-response rule automatically sends an email reply to a prospect who submits a lead through a Web-to-Lead form. For example, the reply can confirm that someone at your company received the prospect's inquiry. The rule picks which email template to send based on the lead's field values, so different prospects can get different replies.
Who gets the reply and where it appears
An auto-response rule automatically sends an email response to a lead submission or a case submission, based on the record's attributes. For a lead, the reply goes to the prospect, meaning the person who submitted the lead on the web.
Each sent auto-response appears in the Activity History related list on the lead, so your team can see what the prospect received.