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Platform Administrator
Study Checklist
Checklist progress
0/282Learned
Given a scenario, identify the capabilities and implications of the sales process
0/5
Given a scenario, apply the appropriate sales productivity features using opportunity tools
0/10
Describe the capabilities of lead automation tools and campaign management
0/14
Web-to-Lead capture and routing
Learn this conceptLead assignment rules and default owners
Learn this conceptLead conversion record outcomes
Learn this conceptExisting account and contact matching on convert
Learn this conceptCustom field mapping on lead conversion
Learn this conceptCampaign tracking for marketing initiatives
Learn this conceptMarketing User access for campaigns
Learn this conceptLeads and contacts as campaign members
Learn this conceptCampaign membership after lead conversion
Learn this conceptCampaign hierarchy and rolled-up statistics
Learn this conceptPrimary campaign source on opportunities
Learn this conceptPrepare for the Exam
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Campaign membership records that a person is on a marketing campaign as a lead or a contact. Converting a lead does not drop that membership: Salesforce moves the campaign member to the new contact so the same person stays on the campaign. The exam point is what happens to that membership, how status is chosen when a matching contact is already on the same campaign, and which campaign is stamped on the opportunity.