Checklist progress
0/282Learned
Platform Administrator
Study Checklist
Checklist progress
0/282Learned
Given a scenario, identify the capabilities and implications of the sales process
0/5
Given a scenario, apply the appropriate sales productivity features using opportunity tools
0/10
Describe the capabilities of lead automation tools and campaign management
0/14
Web-to-Lead capture and routing
Learn this conceptLead assignment rules and default owners
Learn this conceptLead conversion record outcomes
Learn this conceptExisting account and contact matching on convert
Learn this conceptCustom field mapping on lead conversion
Learn this conceptCampaign tracking for marketing initiatives
Learn this conceptMarketing User access for campaigns
Learn this conceptLeads and contacts as campaign members
Learn this conceptCampaign membership after lead conversion
Learn this conceptCampaign hierarchy and rolled-up statistics
Learn this conceptPrimary campaign source on opportunities
Learn this conceptPrepare for the Exam
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When you convert a qualified lead, you can relate the new contact to an account and person already in Salesforce instead of creating another copy of the same company or person. The convert window shows possible matches from matching rules so you can pick those existing records. If you update an existing account or contact, Salesforce copies lead data only into empty fields and leaves values already on those records alone.